We have run a number of campaigns with Bespoke Post, including several with Melinda's Hot Sauce.

Bespoke Post consistently receives great customer feedback on the Melinda's product, and they continue to sample new varieties. Every sample is relevant to the box it's in.  For example, we placed Melinda's Chipotle Ketchup in Bespoke's Burger Box. The samples are received by customers who  explicitly expressed interest in a category,  not necessarily the product. They are a qualified audience who may or may not be familiar with Melinda's.