What We Do

Arteria  converts eCommerce shipments into advertising infrastructure.


What does that mean?


Think about the last thing you bought online. No matter what it was, our bet would be that there was enough empty space in that box or bag your order was shipped in to hook you up with a free granola bar, laundry pod, and other contextually relevant product samples or marketing inserts.


Arteria  converts this void space into media inventory for our partners.

WHy we do it

We believe eCommerce logistics' networks are the next-generation marketing and data network.


Our conviction around this belief is what drives our commitment.


We are in the middle of what many call the "retail apocalypse".


As the consumer product and retail landscape rapidly evolves, the team at Arteria sees it as their duty to enable the best retailers and consumer brands to continue creating customer experiences that allow them to win in the long run.


By optimizing inefficiencies, Arteria is able to help retailers and brands unlock their most meaningful future growth vehicle.

Our History

May 2013

Rob Founds PijonBox

Rob founded PijonBox, a subscription service which delivered curated care packages to college students. Brands were eager to be featured in PijonBoxes, and this is where the insight for Arteria came from.

October 2016

Arteria Network

Rob and co-founder, Bill Thayer, spun Arteria Network out of PijonBox, and became focused on building Arteria.

December 2015

PijonBox did not have enough audience reach for Coca-Cola.

Coca-Cola wanted to reach college students through PijonBoxes, but the distribution volume did not meet their demand capacity.  So, Pijon brokered a deal with a third party retailer for placement in their shipments to college students.

June 2017

Arteria Network Today

Today, Arteria Network works with over 25 retailers, reaching over 30 million unique consumers, and over 50 consumer brands who are excited about the strategic,customer acquisition platform Arteria continues to develop. Kay Anar, a serial entrepreneur, also joined the company as Chief Technology Officer.

Meet our management Team

Arteria Network has a strong management team with a diverse skill set, extensive experience in their respective domains, and an intense passion for the work they are doing.




Rob started his career in Information Systems at the Dannon Company and then as a Strategy Consultant at Booz Allen Hamilton. He has been involved with several startups, most recently as the co-founder and CEO of PijonBox. PijonBox was a pioneer in D2C digital shopper marketing programs and raised $1M before exiting in 2016.

Rob Caucci

CEO - Co Founder




Bill is a veteran in the worlds of retail, eCommerce, and logistics, with 25+ years at major retailers like Macy’s and Loehmann's in C-level leadership positions.  Bill is an advisor to large companies like Macy’s, Barney’s, Hearst, Century 21, and SDI Systems. He supports startups like University Beyond and Cargomatic, where he is an investor.

Bill Thayer

COO - Co Founder





Kay is a serial entrepreneur and veteran engineer with over 20 years experience. Kay has worked with organizations including Oracle, DuPont, Sungard, and CSFB. He is a Former Operating Partner and Resident Technologist at ER Accelerator and has owned his own software consultancy since 2007.

Kay Anar


Our Reason for Being

Contact us

About us

Arteria Network converts eCommerce shipments into advertising infrastructure.


We allow brands to reach their target consumers, in home, with 100% open rates.


We help retailers to "surprise and delight" their customers while offsetting costs.

Get in Touch

Shoot us an email! We'd love to set up a call or a meeting at our New York City office.